How To Choose The Best Shampoo For Natural Hair

What are the best shampoo for natural hair in the market? Yes, they are tons and that often makes people confused. But based on real verified user’s feedback and reviews and best selling list of different marketplaces we have listed here top 10 shampoo for natural hair we listed and compiled reviews from verified purchase owners.

So, if you like to have one shampoo for natural hair hope the following feedback from real users will help you a lot.

Note that we compiled here only five star ratings and reviews.

Best shampoo for natural hair Comparison Table

Best Overall
Carol’s Daughter Black Vanilla Moisture and Shine Shampoo and Conditioner Set For Dry Hair and Dull Hair, Sulfate Free Shampoo and Hydrating Hair Conditioner (Packaging May Vary)
Carol’s Daughter Black Vanilla Moisture and Shine Shampoo and Conditioner Set For Dry Hair and Dull Hair, Sulfate Free Shampoo and Hydrating Hair Conditioner (Packaging May Vary)
Editor's Choice
Cantu Sulfate-Free Cleansing Cream Shampoo with Shea Butter for Natural Hair, 13.5 oz
Cantu Sulfate-Free Cleansing Cream Shampoo with Shea Butter for Natural Hair, 13.5 oz
Nice Pick
Shea Moisture Shampoo and Conditioner Set, Jamaican Black Castor Oil Strengthen & Restore, 16 Fl Oz Shampoo & 13 Fl Oz Conditioner, Shea Butter, Peppermint & Apple Cider Vinegar, Sulfate Free
Shea Moisture Shampoo and Conditioner Set, Jamaican Black Castor Oil Strengthen & Restore, 16 Fl Oz Shampoo & 13 Fl Oz Conditioner, Shea Butter, Peppermint & Apple Cider Vinegar, Sulfate Free

Top 10 Best Shampoo For Natural Hair

shampoo for natural hair
Here are the top shampoo for natural hair we picked, check their features.

1. Carol’s Daughter Black Vanilla Curly Hair Sulfate Free Shampoo and Conditioner Set for Dry, Damaged Natural Hair, Moisturizing and Hydrating Hair

Carol’s Daughter Black Vanilla Curly Hair Sulfate Free Shampoo and Conditioner Set for Dry, Damaged Natural Hair, Moisturizing and Hydrating Hair Care Bundle- Made with Shea Butter, Aloe and Rosemary, 8 fl oz

  • HYDRATING SHAMPOO: This moisturizing curly hair shampoo hydrates thin or thick natural hair with Shea Butter, Aloe and Rosemary so it’s softer and more manageable and gives your hair healthy shine
  • HYDRATING CONDITIONER: This deep conditioner for curly hair made with a blend of Shea Butter and Rosemary can put an end to dry hair and balance moisture while detangling and making thick or thin easier to style
  • FOR DRY, DAMAGED HAIR: Sulfate free shampoo cleanses and restores moisture without adding weight to textured hair; Detangles and smooths wet hair to lessen breakage. Light enough to use daily and works great as co-wash
  • COILY, CURLY, WAVY HAIR PRODUCTS: Carol’s Daughter Collection created for natural hair with 4C, 4B, 4A, 3C, 3B, 3A, 2C, 2B, 2A curl types; Complete the routine with: Curly Hair Shampoo and Conditioner set, Leave in Conditioner, Hair Smoothie, Hair Oil and Edge Control
  • HOW TO USE: Apply the shampoo and massage into your hair and scalp; Rinse well; Follow with moisturizing conditioner; Massage gently into scalp and hair, especially the ends; Leave in conditioner for 3-5 minutes and then rinse hair
  • BLACK WOMAN FOUNDED: Lisa Price founded Carol’s Daughter in her Brooklyn kitchen in 1993 with a mother’s love and encouragement; Today we carry a full line of textured hair care products for women and men to care for all waves, curls and coils

Reviews from Real Users


I absolutely love Carol's Daughter products, my multi cultural family and I have used the black vanilla, milk and almond products for over two years. With this gift set I saved over $8 and considered buying more however I would have paid full price rather than what I received. The shampoo I received is separated, after trying to shake and move shampoo around in the bottle it did nothing but loosen the material on the bottom of the bottle. I will try to actually mix it up to see what happens. It feels like old product was put in a set and reduced in price, sold as a gift.


Excellent product! Before using this combination of shampoo and conditioner, my hair was extremely dry, brittle, as a result, I had flaking due to dandruff. However, after the first use, all of the aforementioned issues have been totally fixed! I was hesitant to try this, because I'm a man, but they work perfectly, and smells awesome, too! Also, the hair honey Mimosa, in conjunction with the shampoo and conditioner exceeded my expectations -- highly recommend!

R K Singh

I just happened to try a sample pouch of these last week and just loved how it made my hair feel and look. I ordered these 2 days ago and they came today in a beautiful package. I am super excited about long term results on my long Asian hair. Will be adding before/after pictures soon 🙂
I did a home keratin treatment about 2 months ago and since then I have been trying to find affordable brands for shampoos and conditioners that are sulfate-free. I think I finally found 1 that I like. It has the most beautiful natural smell I have ever seen in any hair product. I do recommend checking out their website for tutorials and other stuff.
Thank You for creating products without harmful chemicals <3

2. Cantu Sulfate-Free Cleansing Cream Shampoo with Shea Butter for Natural Hair, 13.5 oz

Cantu Sulfate-Free Cleansing Cream Shampoo with Shea Butter for Natural Hair, 13.5 oz

  • CLEANSE & REFRESH: Wash away heavy build up to leave hair and scalp refreshed
  • NOURISH: Shea butter formula helps reduce breakage & nourish hair
  • GREAT FOR: Type 2 waves, Type 3 curls, & Type 4 coils
  • NO HARSH INGREDIENTS: formulated with no mineral oil, sulfates, parabens, silicones, phthalates, alcohol, paraffin or propylene
  • CRUELTY-FREE: absolutely no testing on animals

Reviews from Real Users

Shashi Banda

For anyone that has frizzy, curly, or even wavy hair I would definitely recommend this product. I have wavy hair and I always struggled with my hair being frizzy and dry. Not only does the shampoo work, but without even using the conditioner Cantu works amazingly! This shampoo also minimizes volume, but still makes ur hair shine! I would 10/10 recommend this to anyone


I absolutely love this shampoo. It really gets all the dirt out of my 4c hair. It lathers up pretty nicely which I like. After lathering I go in with my scrubber and it feels amazing! I would definitely suggest this product for anyone who loves a squeaky clean scalp!


I'm a loyal Cantu customer, it's all I use on my hair. I love the coconut scent and it's super great on my hair. I'm starting my curly/wavy journey and when I saw the review for Cantu by Manes by Mell, I got the shampoo, conditioner and curl activating cream first and I was hooked. The prices are great, I now have the conditioning mask, leave in conditioner and growth treatment too. My hair is fine so I love the added protection.

3. Shea Moisture Shampoo and Conditioner Set, Jamaican Black Castor Oil Strengthen & Restore, 16 Fl Oz Shampoo & 13 Fl Oz Conditioner, Shea Butter, Pe

Shea Moisture Shampoo and Conditioner Set, Jamaican Black Castor Oil Strengthen & Restore, 16 Fl Oz Shampoo & 13 Fl Oz Conditioner, Shea Butter, Peppermint & Apple Cider Vinegar, Sulfate Free

  • STRENGTHEN HAIR TO REDUCE BREAKAGE & SHEDDING: Jamaican Black Castor Oil with Vitamin E, in both the sulfate free clarifying shampoo and hydrating conditioner, helps keep hair follicles strong, reducing hair breakage and shedding.
  • RESTORE HAIR & SCALP WITH APPLE CIDER VINEGAR: Apple cider vinegar helps lower the pH of the hair and scalp, leaves hair smoother and easier to detangle, and reduces any scalp itchiness.
  • PEPPERMINT OIL PROMOTES HEALTHY HAIR GROWTH: Peppermint oil provides an invigorating experience during shampoo and conditioning. Peppermint can also help prevent hair loss and stimulates cells to promote hair growth.
  • MOISTURIZING ORGANIC SHEA BUTTER: Organic Shea Butter is an ideal moisturizer for both the hair and scalp for natural, chemically processed or heat styled hair.
  • THE END RESULT IS SOFT, SHINY CURLS: Natural essential oils in the Shea Moisture Strengthen & Restore shampoo and conditioner set seal the cuticle, reduce the appearance of split ends, and leave your curly hair soft and shiny.

Reviews from Real Users

Abbie Collins

To put this in perspective, I am a white female, with thin hair. I have tried so many different shampoos and conditioners, in many different ways. I always had problems with oily hair. I found non natural products that seemed to work, but my hair wasn't healthy. It was weighed down, broke easily, and grew about as fast as molasses. After a while my hair was just on my nerves so badly, wasn't growing properly, just seemed to beaten down I shaved it to about half an inch.

I started looking into more natural products. I tried the ones "made" for oily hair. They actually made it oilier! So, against all hair wisdom, I started using moisturizing shampoos and conditioners. And I also started applying conditioner to my scalp. 😱 My thinking was, your scalp is skin, your hair grows out of pores, you wouldn't scrub your face without giving it some moisture, so why do it to your scalp? It worked perfectly for me.

My favorite before this was an Argan oil shampoo/conditioner set. But this one is the best I've ever used! It's so good, I pretty much stopped using a leave in conditioner, except about once a month for extra moisture when my hair feels pretty bad. It has made my hair grow like crazy too! Which was the other big reason I got this. It has gone from a half inch to about two inches in only a couple months!

Moral of the story; if conventional wisdom isn't doing it for you, find your own wisdom! Also, this shampoo and conditioner is awesome for different types of hair.

Lynn Harvey

I tried so many shampoo and conditioner since I moved here 2 years ago, my hair is so damage and itchy,I have dandruff and I feel like I'm loosing a lot of hair which I really hate, specially in winter time . I never had a problem about my hair before . Then I saw this product and it has a lot good reviews so I tried it . The first time I used it , feels really good, my head feel light and my scalp is not itchy, my hair is very smooth and my husband love the smell. I'm so happy I found this and I recommended it to my friends who have the same problem like me, I hope this product will not change in time. I will buy more soon

Tara Dabney

I have used every salon product to keep my hair healthy. Naturally I have thin fragile hair. Add I highlight and color religiously also my with my regularly added heat damage. So I do expect my hair to be brittle. I usually wash my hair 1-2 times per week. I have washed my hair 3 days in a row with this product and have used no heater no elements until today (day 3 of washing). My hair feels and looks better than it has in YEARS. It’s easy to comb through. Soft and shiny. My hair looks and feels about 75% less damaged than it was 4 days ago. I am super pleased. It does NOT weigh my hair down at all. My hair was easier to style and looks better than it has in the past. Definitely worth it in my experience!

4. tgin Moisturizing Shampoo & Conditioner Duo For Natural Hair – Dry Hair – Curly Hair, 13 Fl Oz (Pack of 2)

tgin Moisturizing Shampoo & Conditioner Duo For Natural Hair - Dry Hair - Curly Hair, 13 Fl Oz (Pack of 2)

  • HEALTHY NATURAL HAIR: Our shampoo and conditioner set for both men and women includes two products to give you soft, shiny, moisturized and manageable hair with smoother cuticles.
  • ULTIMATE TREATMENT: The Sulfate Free Shampoo and Triple Moisture Replenishing Conditioner work together to heal damage & improve health for all hair types. Even dry, straight, curly, or color treated.
  • SULFATE FREE SHAMPOO: This shampoo is enriched with both Coconut oil, to gently cleanse your hair, and Pro Vitamin B5 to reduce breakage and increase moisture retention for healthier hair.
  • TRIPLE MOISTURE REPLENISHING CONDITIONER: A combination of three moisturizers, Shea butter, Argan Oil and Jojoba oil, ensures that your hair is moisturized and sealed from the inside out.
  • This Duo does not contain harsh detergents that strip hair of its natural oils. Also, our products are made without parabens, sulfates, petrolatum, lanolin, artificial colors, or tested on animals.

Reviews from Real Users


All my fellow 4c (4z as my friends know I call my hair type) people who are having trouble with their natural hair, ESPECIALLY with detangling, I HIGHLY recommend. I fully understand not everything works for everyone, but none of the products I tried before would work for me for longer than 1 wash and detangling took FOREVER!! After struggling and contemplating going back to relaxers or even getting a texturizer, I decided to try TGIN. It has made my hair so much more manageable and my hair looks and feels hydrated days and weeks later which was not a thing before (and you don't need to use a large amount). The shrinkage is still real but I find it's less with these products.


Great Slip and hydration to the max!! I have type 4B hair, which is kinky coils and curls. I am also low porosity. Which makes moisture retention a huge priority. This is one of the only shampoos and conditioners that don’t dry my hair out! I only wash once a month but this makes my hair pop!!! I love the smell and my hair feels amazing even before using the conditioner!!


I stumbled across this brand while shopping at tjmaxx when I bought the green tea leave in conditioner. It smelled amazing and I loved it but did not see any other products there. So began my online search for TGIN products. After reading all of the reviews I decided to give this shampoo and conditioner a try. WHOA, is all I can say! This takes the frizzies out of my hair after blow drying it straight and my hair has never felt so dang soft! I have combination oily/dry hair and these products gently clean my hair and add moisture without making it look too greasy. I can even go 3 days without washing my hair still which is awesome. The shampoo doesn't foam up like others but it still leaves my hair feeling clean. The smell is amazing and reminds me of being on a tropical island. Also has helped with my itchy scalp as well. I have found a new brand for life and cannot wait to try the other products as well!

5. Carol’s Daughter Wash Day Delight Sulfate Free Clarifying Shampoo and Conditioner Set with Aloe ($22 Value) – For Curly, Natural Hair, 2 Full Size


  • Carol’s daughter wash day delight micellar water-to-foam shampoo with Aloe transforms from a water to a gentle foam lather for a deep clean quickly without stripping or harsh friction to help cut down time on wash day
  • Cleanses hair quickly – perfect for curly hair, Kinky hair and coily hair, Our targeted applicator Helps the liquid formula instantly flow through hair providing easy scalp access and quickly rinses clean
  • Carol’s daughter wash day delight conditioner brings surprise and delight to your wash day with our unique jelly-to-cream formula that transforms from a thick jelly to a nourishing cream to moisturize hair and easily detangle
  • Instant moisture – Our jelly-to-cream formula, blended with Glycerin – a naturally-derived ingredient known to lock in moisture – and Aloe, leaves scalp and hair feeling moisturized and hair feeling touchably soft
  • The wash day delight recipe – 98 Percent naturally derived ingredients, blended with aloe for hair – sulfate free, Silicone Free, Paraben Free, no artificial colors, Vegan formula – see Disclaimer

Reviews from Real Users


I felt like all the ads for this product were women of color with curly hair (no complaints, love the diversity) and that made me think that it wouldn’t work for my hair. I took a chance after seeing someone a review from someone who was white with curly hair, and it works great! I feel like my hair is light and bouncy. Big fan!



If Carol's Daughter ever stops making the Wash Day Delight formula, I may just shave my head and finally be done with it. That's how much I love this product.

I have naturally curly type 2c/3a hair and a preference for longer tresses. I've tried many (many, many) products over the years, this one is my favorite. So glad it's back in stock!

The shampoo smells amazing, is light yet suds up beautifully and rinses clean. I love that the bottle allows me to target application at the scalp!

The conditioner though is really where the goodness is. It magically untangles the tangles! No more struggling with breakage or annoyingly painful comb outs. With other brand conditioners I had to use a lot of product to coat my hair and get the results I expected - not the case with this product! At most I use a tablespoon of the conditioner on wash day (my hair is long and I have a lot of it!) combing it through while still in the shower. It's the best!

6. Hair Loss and Biotin Shampoo – Thickens & Enriches Thinning Hair for Men & Women – Potent Natural Organic Ingredients – No Parabens or Sulphates –

Hair Loss and Biotin Shampoo - Thickens & Enriches Thinning Hair for Men & Women - Potent Natural Organic Ingredients - No Parabens or Sulphates - Vegan, All Hair Types 18 fl Oz (Shampoo)

  • STAY YOUNGER LOOKING… losing hair and being faced with getting older is no fun, so take control and say no to thinning hair with Dr Hempster’s hair loss shampoo for extra volume
  • 5 NATURAL POWER INGREDIENTS… Hemp Oil stimulates new growth; Biotin cleanses & thickens, Saw Palmetto fights enzymes that cause baldness, Wheat Protein for elasticity, & Argan Oil rich in antioxidants to stimulate hair growth
  • ORGANIC & CRUELTY-FREE… No parabens, toxins, sulfates or harmful chemicals, Non-GMO, and is not tested on animals; a worry-free hair regrowth shampoo
  • REVITALIZES & REPAIRS… this anti hair loss conditioner & shampoo is rich in hair growth stimulating antioxidants and Omega 3,6 & 9 fatty acids, that thicken & strengthen your hair
  • USA MADE… so you can count on the best support for a healthy scalp; made to strengthen and add healthy shine to both men and women. Gentle for daily use.

Reviews from Real Users

Blanca Bonsangue

This has made all the difference in my hair. I can't stress enough. I also bought it for my mother who has suffered from hair loss for fifty years and she has had really good results!

Tony L

So... My hair is thinning... and I bought this thinking that it would preserve the little hair that I still have. If anything, it is good for my scalp. I don't have dandruff anymore and it's pleasantly tingly to my scalp. Plus it smells awesome. My hair does appear to be slightly thicker and I've been using it for about 3 weeks. I would recommend.


I've been using this shampoo only for a few weeks and I notice a significant difference in my hair. It's the softest it's ever been! I'm a female and my hair starting thinning after menopause. I tried everything & nothing worked...until this! After one shampoo my hair stopped shedding and it feel much stronger! Also it leaves my hair squeaky clean after one shampoo and rinse. Usually I have to shampoo it 2 or 3 times to get all the residue out. I'm going to buy the conditioner and see what else it can do. I'm hoping my scalp will get healthy enough for hair to start growing back! I'm African-American and was hesitant to try this product. But I'm so glad I did! This is the best shampoo I've ever used. My wet hair doesn't tangle & I can blow dry it easily. Fantastic!!

7. Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz Shampoo to Hydrate and Detangle Tight Curly Hair, Softening Shampoo, Vegan, Silico

Maui Moisture Curl Quench + Coconut Oil Curl-Defining Anti-Frizz Shampoo to Hydrate and Detangle Tight Curly Hair, Softening Shampoo, Vegan, Silicone & Paraben-Free, 13 fl oz

  • Curl-defining coconut oil anti-frizz shampoo
  • DE-FRIZZ and DEFINE CURLS: This 13-fluid ounce bottle of Maui Moisture Curl Quench and Coconut Oil Shampoo helps hydrate, smooth and defrizz curls while enhancing softness and body
  • CURLY HAIR CARE: Ideal for tight curls, the anti-frizz shampoo is safe for use on color-treated hair to help detangle, protect and define your hair’s natural curl pattern leaving behind shiny, bouncy curls
  • UNIQUE BLEND WITH ALOE VERA: The rich blend of this curl-defining vegan shampoo contains 100% aloe vera as the first ingredient along with coconut milk, plumeria extract and papaya extract
  • NOT ALL MOISTURE IS THE SAME: The gentle and nourishing formula of this sulfate-free surfactant shampoo is vegan, free from silicones, parabens and mineral oil and contains no synthetic dyes

Reviews from Real Users


I have very fine, super super frizzy hair with balding on the top. Anything super heavy will weight my hair down and my scalp turns into a grease pit. I love how what this shampoo and conditioner duo does for my thin hair. My hair felt so soft right out the shower and it detangles so easily. I’ve tried many shampoos/conditioners before but this is by far my favorite brand. I actually used the chart that Maui Moisture had to determine which kind is suitable for me. I picked the curl quench coconut oil and it’s in the middle range for moisture level but don’t be fooled on how moisturizing this duo is. I think this is amazing considering I paid 30 plus for other terrible brands.

Sarabi Eventide

Full disclosure-- In an attempt to use as few products as possible (I only buy what's necessary, I hate collecting bottles of things) I used to use an apple cider vinegar rinse and some conditioner. This was okay for my hair, but it wasn't the best.

Enter this product (recommended to me by another curly friend). I now wash with this , follow it with an herbal rinse, then use a Maui Moisture hair butter to detangle and style my hair. I like the way the shampoo makes my hair feel. It's clean but it's still moisturized. A fair word of warning-- I did use this after doing an oil treatment once and it did NOT get all the oil out. Be mindful of that. You may need something more powerful. However, since I started using this shampoo, I no longer feel the need to pre-poo with oil. Love this stuff!

Cathy Griffith

I have rheumatoid arthritis and after starting a new medication (Rinvoq) I noticed my hair was turning curly. My hair is now like it was when I was 3-4 yrs old. Most of my life I had either straight with some wave or just frizzy hair. I love my hair being curly but had to find a shampoo to help support that. This shampoo as well as the other products that go with it are amazing. My hair is now thick and curly!

8. Carol’s Daughter Almond Milk Daily Damage Repair Sulfate Free Shampoo and Conditioner Set for Damaged Hair, Shampoo and Restoring Hair Conditione

Carol’s Daughter Almond Milk Daily Damage Repair Sulfate Free Shampoo and Conditioner Set for Damaged Hair, Shampoo and Restoring Hair Conditioner with Shea and Aloe

  • Shampoo And Restoring Conditioner: Our Almond Milk Sulfate Free Shampoo helps renew hair’s vitality without weighing it down, and our Almond Milk Restoring Conditioner helps restore over-processed hair
  • For Damaged Hair: Carol’s Daughter Almond Milk Shampoo, Conditioner, Leave-In Conditioner, and Ultra-Nourishing Hair Mask are all blended to repair daily damage; Sulfate-free, petrolatum-free, mineral oil-free
  • Almond Milk For Naturally Curly Hair: Created for naturally curly hair, from the short-cropped 4c curly hairstyle to 1c waves, we use the ingredients your curls crave, like Sweet Almond Oil, Aloe and Shea Butters, and proteins
  • Carol’s Daughter Curly Hair Products: Whether your curls are coiled, kinky, or loose, we make products for curly hair of all kinds, including curl custard, gel for curly hair, shampoo, conditioner, and hair oils for natural hair growth
  • Made With Love: Carol’s Daughter was born in a Brooklyn kitchen in 1993 and made with a mother’s love and encouragement; Today we carry a full line of hair care products and body and skin care products

Reviews from Real Users

Amazon Customer

I am soooooo excited my product came....I absolutely love this stuff on my curls are popping hair loves I did a wash work another product that was trying on my hair and today when this came I took a small section of my hair (shown in pic ) and rubbed the conditioner over it and immediately my curls pop....I will upload a pic with my full head washed with the product.....please Carol daughter don't change a thing about this product 🖤2nd pic update


The first time I used this shampoo/conditioner duo IT SAVED MY LIFE. I had made the poorest of choices to save money and go to the hair cuttery for a revamp on my platinum blonde dye....The woman bleached my hair TWICE in one sitting and my hair was DESTROYED. I scoured the first drug store I came too and read every bottle label for moisturizing products and finally landed on this gem. Honest ingredients, reasonable price and most importantly - IT WORKS. My hair immediately began to bounce back from the damage after just one use and it never broke or split. Seriously shook by the wonders it did. And, although L'Oreal purchased them, it's still a black-owned company that aims their products towards black women so it's great to support that. But, like me, you definitely don't need to be black to enjoy this product!


Did that get your attention? *SMILE* This company's products might appear to be primarily for AA females, but let me assure you that this product set is fantastic. I am a WF, and my hair is really very healthy. It tends to get a little dry after I get a color or highlight, for a while. I have started using these products, after having bought the gift set. They leave my hair super soft, and I use them daily or every other day. I have noticed a reduction in frizz. I love these products. The smell is almond milky, if that makes sense. Its not my favorite scent, tbh, but its not bad at all, and its not strong. And it does not linger on my hair after drying. I would def recommend this product to anyone, of any ethnicity.

9. WOW Skin Science Apple Cider Vinegar Shampoo & Conditioner Set – Men and Womens Natural Shampoo & Conditioner Set for Color Treated Hair – Paraben

WOW Skin Science Apple Cider Vinegar Shampoo & Conditioner Set - Men and Womens Natural Shampoo & Conditioner Set for Color Treated Hair - Paraben & Sulfate Free Shampoo & Conditioner for Dry Hair

  • Nourishing Detox Treatment – Our hair shampoo and conditioner avc hair rinse opens clogged hair follicles and breaks down itchy build-up. Hydrating Shampoo and Conditioner with a nourishing oil blend is key to restore elasticity and healthy shine to your hair
  • Fight Flakes and Defeat Dandruff – A shampoo and conditioner that fights back flakes giving a dandruff treatment that balances your scalp’s pH levels for healthier hair. Revive and refresh your hair with our dry scalp shampoo and conditioner for dry damaged hair
  • Color Safe for All Hair Types – A curly hair shampoo and conditioner set our clarifying shampoo for color treated hair is safe for all hair. Repair heat styling and chemical treatment damaged hair with natural womens shampoo and conditioner set sulfate free
  • Plant-Powered Natural Ingredients – WOW vegan shampoo and conditioner natural hair products for women and men are mineral oil and silicone free conditioner and shampoo. No sulfates no parabens just all natural ingredients gives a plant-powered solution
  • WOW Skin Science Promise – At WOW Skin Science we stand by our products and offer a full refund warranty if you experience any issues with your WOW Skin Science product. Contact us through the Amazon messaging system and we will be happy to assist you

Reviews from Real Users


I saw this advertised on instagram, and for a long time I've been pouring ACV directly on my hair after washing for shine. I also have battled with psoriasis for 14 years and am unhappy with the shampoo and conditioner I'm currently buying through Function of Beauty, so even though there were a lot of one star reviews, I decided to give this a try. I've used shampoos that left my hair feeling greasy and filmy before, so I was mentally prepared for that and for brushing it to be a struggle. I decided I would give my hair a week to get used to it because I'm sooo over my hair feeling nasty and dry all the time. Anyway, it arrived tonight, and I followed the directions on the back of the bottle: I brushed through my hair before I got in the shower and I let the shampoo sit for five-ish minutes. Also I used a TON of conditioner
Like... a lot. Like almost the whole palm of my hand. But! When I got out of the shower, my hair was SUPER easy to brush through (and it's wavy and thick), and I didn't have any excess hair come out in my brush.... but I DID have a lot of my psoriasis flakes and other build-up come out! A huge psoriasis patch near the bottom of my hairline is totally GONE after just one wash, and my hair is so soft and light. I'm honestly shook, y'all. I don't think it'll totally get rid of my psoriasis but I'm hoping it'll make it more manageable!!

Melissa Locke

There are people here who used this once and then threw it away...That is just silly nothing is fixed in a day.

I got this a little over a week ago...also because it looked like it could work and after trying so many other types of products that claimed to work.

Day 1 - Ehhh it worked ok but I was in a rush getting to work so I didnt leave it in for 5 mins like the bottle says to do a couple of times a week. After using the shampoo my hair felt very dry so happy to be using the conditioner yes it is a coconut and avocado blend and not the apple cider vinegar conditioner but still very nice. Then used the 10 in 1 leave in conditioner and used the hair products that I normally used. I didnt see any difference really

Day 2 - 5 used it but 2 days I went without washing it and it actually still looked good the 2nd day...not to greasy and had nice body left in my hair

2 weeks later...


My hair has volume - flat hair with no volume actually has volume it feels like I have more hair on my head but only being a little over 2 weeks I know this isnt the case but loving it. Every 2 to 3 days I take a little longer in the shower and let the shampoo sit on my head while I shave and wash then put the conditioner in and do my same morning routine. And now the girl who used to wash her hair before leaving the house actually can go 2 to 3 days without washing it. No ... this didnt happen over night and took a week of using it. My Point is...if you're going to spend this much to try a new shampoo set...use it for 2 to 3 weeks before placing judgement on a product. Its actually very good, I didnt think so at first either but Im glad I kept using it. Im just hoping it helps to get my hair growing thicker again...but for that Ill give it another month or two 🙂

I NEVER do follow ups....I NEVER reorder shampoos online...well just reordered. This stuff is really amazing...not only can I now go 2 - 3 days without washing my hair, it doesnt look nasty inbetween washes. So here it is 3 months later so the stuff lasts pretty good. My hair isnt perfect but it's starting to fill in which is amazing for me. I havent been taking vitamins because I wanted to see how this stuff actually worked. So if you're skeptical give it a cant hurt 🙂


I’m actually updating this after having used it for a while now! It’s keeping my 5 stars!!

My hair and I have always had a hate-hate relationship. I have always loved hair and was tired of not being able to do anything with it because it was either dead or a tangled frizzy mess. In October 2018 I decided I wanted to start a hair journey to get the hair I’ve always dreamed of, but nothing I was doing was working. I saw ads on Facebook for this shampoo all the time and thought it had to be such a scam and that it was just a way to get money out of people. After a long time of I will/I won’t later, I decided it wouldn’t kill me to try it and I did. After the first use I fell in love because of how soft my hair was! I even bleached my hair to get the red out and you can’t even tell it was bleached because of how healthy it looks! I’m not usually a returning customer for this kind of stuff, but this one is a must!!! I don’t think I can live without it and I need a lifetime supply shipped to my house like right now!

10. PURA D’OR Original Gold Label Anti-Thinning Biotin Shampoo (16oz) Argan Oil, Nettle Extract, Saw Palmetto, 17+ Herbal DHT Blockers, No Sulfates, N


  • ACHIEVE THICKER, FULLER HAIR: PURA D’OR Original Gold Label Anti Hair-Thinning Shampoo is clinically tested and proven to reduce hair thinning by promoting hair strength and thickness with increased volume and reducing breakage. Results may vary.
  • IMPROVED HAIR APPEARANCE: No more bad hair days due to thinning hair and dry scalp. Our anti-hair thinning shampoo is here to the rescue. Packed with essential vitamins, our exclusive formula helps hydrate the scalp reducing dryness, brittle strands, and improve hair manageability.
  • PROTECT and STRENGTHEN YOUR HAIR: Our Key Active Ingredients protect your hair from further damage caused by environmental factors that lead to thinning hair. At the same time, these ingredients strengthen the hair shaft and cleanse the scalp, improving the overall health of your hair.
  • EFFECTIVE, HARSH-FREE and GENTLE FORMULATION: The secret to thicker hair is using a shampoo with natural ingredients. Our formula is packed with a powerful blend of Biotin, Nettle Extract, Pumpkin Seed, and Black Cumin Seed Oil. PURA D’OR is always free from harsh chemicals, hypo-allergenic, vegan, cruelty-free and environmentally responsible.
  • 100% SATISFACTION GUARANTEE: Healthy hair for happy customers. We offer a 100% Satisfaction Guarantee. If you are unsatisfied with our hair thickening shampoo, let us know and we will give you a FULL refund.

Reviews from Real Users

60 + with hair

I bought my original bottle on Dec 29th 2014, Why? My thinning and loss of hair, After my research I found that there are too many carcinogens in every day shampoo. I just finished it in July 2018, Yes, I used it 5-6 times a week. You say impossible but it only takes a few drops to do a good lather. Let it remain in your hair a few minutes before rinsing. My hair loss slowed and then finally became non existent in the first few months to this day. I will never use another hair product. I figured it out to be less than .70 a month. You can't even beat that at a dollar store. 60+ with my own hair.


After giving birth to my second daughter i started losing hair and it was not growing back. Being a female this was horrible!> I started using this shampoo (i did think it as expensive ) but the reviews were great so i went for it. I am on my third bottle and i can say that not only did my hair stop falling but i now have new hairs growing! Best Shampoo ever!


This is my third year using Pura D’Or original gold label anti hair fall shampoo and I feel I should give my honest review. I started having lot of hair fall and none of the organic shampoo helped me. I found this product after lengthy research on hair products for thinning hair, weak hair and/or damaged hair. The ingredients in this shampoo were the ones recommended for the problems I was experiencing and the reviews were promising. After few weeks of use my hair was stronger, shinier and I saw less hair in my bath tub and on my shoulders.I'm trying out Argon oil and conditioner to moisture and keep my hairs healthy.I would 100% recommend this shampoo for anyone experiencing hair loss 🙂

What to Consider for shampoo for natural hair

Here are the key considerations

Features You are Looking for

The product should have the features you are looking for. All the reputed marketplaces and online shops write product descriptions, read them, assess them according to your need. If you are not happy with what they wrote on there, ask them.

You know what? Ifs better to regrate before than after purchasing a product online. Returning products is a hassle.

While checking the product features, compare its pros and cons. Here in our list, we picked the {replaceKey} features from Amazon, to make a quick look. Hope that helps.

Users Feedback and Brand Recognition

Certainly, a product is available on the market for a while, the brand hit some sales and obviously, there is a customer base. If you make a few google searches and read some user feedback you will get a nice idea about that product and brand value and recognition.

The good thing is here we have compiled some good feedback from real users, I mean verified product owners.

There are a few tricks to understand a brand value and recognition like how loyal the customers are, how much visible the brand is? What is their customer support like?

Support and warranty

Sometimes the product you purchase needs customer support and that’s important. So it’s better to check their official website and support system. How faster their response is and how helpful they are.

So support depends on your product type and services. You should define the product and how consistent customer support you will be needing or not.

Product Price

Product price plays an important role in purchase decisions. Yes, some products provide real value for the money, but it does not mean high price product is always good. But you know money talks and a product with better price, chances are the product is good.


The customer reviews compiled above helped you to understand the pros and cons of the product. Customers review helps to take decision real quick. It saves your time and effort. So you got some idea on shampoo for natural hair, That is our happiness.

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